Validate the market before buying tools
A practical sequence from market validation to the first advertising budget.
- Set one priority market
- Validate the buying context
- Define a clear test threshold
Build the smallest usable infrastructure
A practical sequence from market validation to the first advertising budget.
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Use small budgets to produce explainable data
A practical sequence from market validation to the first advertising budget.
- Set one priority market
- Validate the buying context
- Define a clear test threshold